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Marketing Strategy

Unlock your product's potential with our marketing strategy expertise. Gain users, traction, and funding through a market insight-based plan and a methodical growth hacking approach. We specialize in comprehensive marketing plans, corporate social responsibility (CSR), precise positioning and messaging, targeted acquisition programs, and impactful promotional campaigns.

6 steps for an effective marketing strategy by Starts Consulting


We craft data-driven marketing plans tailored to your unique needs, ensuring you reach your target audience and drive growth. Our comprehensive approach includes:

  • Strategic planning: We develop clear, actionable strategies to position your brand and achieve your business objectives.

  • Target audience identification: We define and understand your ideal customers to tailor your messaging and campaigns.

  • Campaign development: We create and execute impactful marketing campaigns that resonate with your audience and drive results.

  • Performance tracking: We monitor and analyze campaign performance to optimize and refine your strategies for maximum effectiveness.


Corporate Social Responsibility (CSR) marketing is a powerful strategy that not only enhances your brand’s reputation but also makes a positive impact on society. We help you integrate CSR into your marketing efforts, creating campaigns that resonate with your audience and reflect your commitment to social and environmental responsibility.

  • Build trust: We show to your audience that your brand is dedicated to making a difference, fostering trust and loyalty.

  • Engage consumers: Today’s consumers are more likely to support brands that align with their values. Engage them with meaningful CSR initiatives.

  • Enhance brand image: We strengthen your brand’s image by demonstrating your commitment to ethical practices and community support.

  • Drive positive change: Use your platform to advocate for important causes, contributing to a better world.

Go To Market


Getting ready to launch a new product or service? We specialize in creating go-to-market strategies that ensure your launch is a success right from day one. Our approach is all about understanding your market, positioning your product effectively, and driving results.

  • Reach the right audience: We help you target the right people with messages that resonate.

  • Stand out from the competition: We position your product to highlight its unique benefits and outshine competitors.

  • Boost sales from day one: We drive sales and build momentum with a strategic launch plan.

  • Engage your customers: Thanks to an effective outreach, we build meaningful connections with your audience.

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Promotional Campaigns

We know that the right promotional campaign can make all the difference. Our tailored promotional campaigns are designed to capture attention, engage your audience, and drive sales. Whether you’re launching a new product, running a seasonal promotion, or looking to boost brand awareness, we’ve got you covered.

  • Campaign strategy: We develop a customized campaign strategy that aligns with your business goals.

  • Creative development: Our eye-catching visuals and persuasive copy grabs attention and drives action.

  • Multi-channel execution: We launch your campaign across multiple channels; social media, emails, online ads and more to maximize reach.

  • Audience targeting: Our advanced targeting techniques helps you to reach the most relevant audience segments.

  • Performance analytics: We monitor and analyze campaign performance to understand what works and continuously improve your results.

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Design a marketing plan

“Lena designed a powerful MarCom strategy plan for the Thales Digital Factory helping the group to accelerate its digital transformation through doubled KPI results. She also helped the team streamline processes in a timely fashion.”

Amelie - Communications Manager Thales Digital Factory

Paris - France

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