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Market Research

Market research provides a comprehensive understanding of the supply and demand within your target environment. By analyzing the product-market fit, it helps identify the needs and preferences of potential users, ensuring your product aligns with market demands.

Competitors Benchmarking

To stay competitive, it's crucial to understand the strategies and performance of your top competitors. Our competitor benchmarking offers an analysis of the top 10 competitors in your target market. We delve into their offerings, social media strategies, pricing, and more, providing you with actionable insights to refine your strategy.

  • In-depth Analysis: We conduct a thorough examination of your top competitors, uncovering their strengths and weaknesses.

  • Strategic Recommendations: Based on our findings, we provide strategic recommendations tailored to help you outperform your competitors.

  • Market Positioning: Our analysis highlights unique selling points and areas for improvement, enabling you to position your business more effectively.

PESTLE & SWOT analysis

Our PESTLE and SWOT analysis services provide a comprehensive examination of the internal and external factors affecting your business. By leveraging these strategic tools, we offer actionable insights to help you make informed decisions, capitalize on opportunities, and mitigate risks.

  • Market Understanding: Gain a thorough understanding of the external macro-environmental factors and internal strengths and weaknesses that impact your business.

  • Informed Decision Making: Use our insights to make data-driven decisions, ensuring your strategies are aligned with market realities and organizational capabilities.

  • Opportunity Identification: Discover new opportunities for growth and innovation by analyzing the broader market landscape and your unique position within it.

  • Risk Mitigation: Identify potential threats and challenges early, allowing you to develop proactive strategies to mitigate risks.

Marketing Positioning

Our Marketing Mix services provide an approach to optimizing all aspects of your marketing strategy, ensuring that your products or services meet customer needs effectively. By integrating the key elements of Product, Price, Place, and Promotion, we help you craft a balanced and effective marketing plan that drives growth and maximizes ROI.

  • Data-driven insights: Gain a clear understanding of how different marketing channels impact your sales and ROI, enabling you to make informed decisions.

  • Budget optimization: Identify the most effective channels and allocate your marketing budget to maximize returns and minimize waste.

  • Performance measurement: Evaluate the performance of past campaigns to understand what works best for your business and refine future strategies.

  • Competitive advantage: Stay ahead of the competition by continually optimizing your marketing mix based on real-time data and insights.

Market Segmentation

Targeting the right audience is key to driving growth and maximizing your marketing ROI. With our market segmentation services, we provide an approach to identifying and understanding distinct customer groups within your market (B2B, B2C, B2B2C...).

  • Demographic segmentation: Divides the market based on variables such as age, gender, income, education, occupation, and family size. 

  • Geographic segmentation: Involves dividing the market based on location. This can include countries, regions, cities...

  • Psychographic segmentation: Categorizes customers based on their lifestyle, values, interests, and personality traits. 

  • Behavioral Segmentation: Is based on consumer behavior, such as purchasing habits, brand loyalty, usage rates, and responses to marketing campaigns.

  • Technographic segmentation: Focuses on the technology usage and digital behavior of your audience. 

  • Needs-Based segmentation: Identifies and targets groups of customers with specific needs or pain points. 

Market Sizing

Understanding the market volume and value is key. By leveraging advanced analytics, we help you quantify your market, identify growth opportunities, and make data-driven strategic decisions.

The market volume helps in understanding the market's scale and growth potential.

  • Assess the total units sold within the market.

  • Estimate the number of potential customers in your market.

  • Analyze the extent to which your product or service is being used by potential customers.

  • Identify historical growth trends and project future market volume growth.

The market value provides insight into the market's financial potential.

  • Calculate the total market revenue from all players in the market.

  • Understand the average pricing within the market and its impact on market value.

  • Determine your market share relative to competitors based on revenue.

  • Forecast future market value.


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Assess the market

Lena’s work was fantastic and the result was above the expected target. We are happy to carry on our collaboration.

Olivier - CEO Eptica

Paris - France

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