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The Urge for Marketing Ethics
2018 has seen a series of unethical marketing practices and communication fails leading one to wonder what ethical marketing practices...
Lena Baudo
Sep 13, 20184 min read


Words or Visuals for your Marketing Communication?
This Fall, I switched from consulting to teaching Marketing Principles at the BPP University in London. It was quite a learning...
Lena Baudo
Dec 8, 20173 min read


Why I Left Google to Work with Startups
After several years and roles at Google, leaving this atypical company was not an easy choice to make. Going back a "few" years to when I...
Lena Baudo
Aug 6, 20173 min read


MobiAdvanced’s Oscar Moreno on Mobile Payment Growth
Mobile payment usage has been growing year on end worldwide. Opinno interviewed mobile payment provider MobiAdvanced ’s CEO and Founder...
Lena Baudo
Jan 18, 20123 min read
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