Entrepreneur in Times of Crisis: Quitting, Pivoting, Keep Going?
In times of economic uncertainty, the entrepreneurial spirit is often challenged. Global Entrepreneurship Week comes this year against a...
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Lena Baudo
- Nov 2
- 3 min
Digital Transformation in the Wine Industry: A Deep Dive into Modern Trends and Strategies
Technology is an integral part of our daily lives, with every industry undergoing rapid digital transformation. The wine sector, with its...
Lena Baudo
- Jul 6
- 3 min
CSR Marketing: How to Communicate on Social Media?
In today's digital age, the role of social media in corporate social responsibility (CSR) marketing has increased tremendously. As...
Lena Baudo
- Mar 14
- 3 min
Market Intuition vs. Assessment: Risky Business!
67% product owners assess their market potential through Intuition or self-research. This practice can sometimes be the result of a lack...
Lena Baudo
- Mar 8
- 2 min
International Women's Day: "For an Inclusive Digital World..."
To all the amazing women and men out there, let’s celebrate International Women's Day together on March 8th! Officialized by the United...
Lena Baudo
- Jan 26
- 3 min
How Does ChatGPT Impact Marketing Services?
I have gotten that question a lot recently and when my collaborator raised her concern at the office this week, it was the perfect time...
Lena Baudo
- Nov 29, 2021
- 3 min
Tis the 3 Magic Tricks of a Consulting Story
5 years later, where has the magic happened with my marketing consulting business? I have made 3 tricks as my mantra to match with a work...
Lena Baudo
- Sep 13, 2018
- 4 min
The Urge for Marketing Ethics
2018 has seen a series of unethical marketing practices and communication fails leading one to wonder what ethical marketing practices...
Lena Baudo
- Dec 8, 2017
- 3 min
Words or Visuals for your Marketing Communication?
This Fall, I switched from consulting to teaching Marketing Principles at the BPP University in London. It was quite a learning...
Lena Baudo
- Aug 16, 2017
- 2 min
Why Startups Need Marketing Even at Early Stage
This Summer, I held office hours with startup Founders at the Google Kings Cross office in London jointly with the Ex-Googler Xoogler...
Lena Baudo
- Aug 6, 2017
- 3 min
Why I Left Google to Work with Startups
After several years and roles at Google, leaving this atypical company was not an easy choice to make. Going back a "few" years to when I...
Lena Baudo
- Jan 18, 2012
- 3 min
MobiAdvanced’s Oscar Moreno on Mobile Payment Growth
Mobile payment usage has been growing year on end worldwide. Opinno interviewed mobile payment provider MobiAdvanced’s CEO and Founder...
Lena Baudo
- Jan 11, 2012
- 3 min
Interview: After Groupon-Merging On and Off-Line Commerce
In the changing way we interact with e-shops, French e-company Vis-Ma-Ville’s President Jerome Fiancette explains this innovative trend....
Lena Baudo
- Jan 2, 2012
- 4 min
An Acoustic Map for Visually Impaired People
A new system developed by researchers at the Universidad Politécnica de Valencia (Spain) could present a substantial step towards blind...
Lena Baudo
- Dec 29, 2011
- 3 min
Creating a Beneficial Purchasing Network in the Digital Village
With the current way communications are evolving through on-line community networks, a smart system of purchasing is growing. Only used...
Lena Baudo
- Dec 19, 2011
- 2 min
Will Future IDs Go through Biometrics Databases?
As part of December 13th’s second examination and adoption of the proposed law to implement biometric ID cards in France in the French...
Lena Baudo
- Dec 14, 2011
- 2 min
25% of European Union Citizens Have Not Used the Internet
While connected devices and web access in general are a growing necessity in people’s lives, some are still being left behind. According...
Lena Baudo
- Dec 7, 2011
- 2 min
Memo Touch: Tablet Organizer for Early-Stage Dementia
With the need for helping people with early-stage Alzheimer’s or related dementia and the growing popularity of tablets, the Memo Touch...
Lena Baudo
- Nov 30, 2011
- 2 min
Back to the Past to Get a Cleaner Future
According to the European Environmental Agency’s 2011 Report, transport is having a negative impact on our ecosystem and biodiversity...
Lena Baudo
- Nov 23, 2011
- 2 min
A Carbon-Free Economy by 2050: Europe’s Smart Grid
Yesterday in Brussels, the ETNO Interactive Workshop took place. The theme: the low carbon economy. Carbon has already come up in the...
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