Lena BaudoNov 29, 20213 minTis the 3 Magic Tricks of a Consulting Story5 years later, where has the magic happened with my marketing consulting business? I have made 3 tricks as my mantra to match with a work...
Lena BaudoSep 13, 20184 minThe Urge for Marketing Ethics2018 has seen a series of unethical marketing practices and communication fails leading one to wonder what ethical marketing practices...
Lena BaudoDec 8, 20173 minWords or Visuals for your Marketing Communication?This Fall, I switched from consulting to teaching Marketing Principles at the BPP University in London. It was quite a learning...
Lena BaudoAug 16, 20172 minWhy Startups Need Marketing Even at Early StageThis Summer, I held office hours with startup Founders at the Google Kings Cross office in London jointly with the Ex-Googler Xoogler...
Lena BaudoAug 6, 20173 minWhy I Left Google to Work with StartupsAfter several years and roles at Google, leaving this atypical company was not an easy choice to make. Going back a "few" years to when I...
Lena BaudoJan 18, 20123 minMobiAdvanced’s Oscar Moreno on Mobile Payment GrowthMobile payment usage has been growing year on end worldwide. Opinno interviewed mobile payment provider MobiAdvanced’s CEO and Founder...
Lena BaudoJan 11, 20123 minInterview: After Groupon-Merging On and Off-Line CommerceIn the changing way we interact with e-shops, French e-company Vis-Ma-Ville’s President Jerome Fiancette explains this innovative trend....
Lena BaudoJan 3, 20124 minAn Acoustic Map for Visually Impaired PeopleA new system developed by researchers at the Universidad Politécnica de Valencia (Spain) could present a substantial step towards blind...
Lena BaudoDec 30, 20113 minCreating a Beneficial Purchasing Network in the Digital VillageWith the current way communications are evolving through on-line community networks, a smart system of purchasing is growing. Only used...
Lena BaudoDec 19, 20112 minWill Future IDs Go through Biometrics Databases?As part of December 13th’s second examination and adoption of the proposed law to implement biometric ID cards in France in the French...
Lena BaudoDec 15, 20112 min25% of European Union Citizens Have Not Used the InternetWhile connected devices and web access in general are a growing necessity in people’s lives, some are still being left behind. According...
Lena BaudoDec 8, 20112 minMemo Touch: Tablet Organizer for Early-Stage DementiaWith the need for helping people with early-stage Alzheimer’s or related dementia and the growing popularity of tablets, the Memo Touch...
Lena BaudoDec 1, 20112 minBack to the Past to Get a Cleaner FutureAccording to the European Environmental Agency’s 2011 Report, transport is having a negative impact on our ecosystem and biodiversity...
Lena BaudoNov 24, 20112 minA Carbon-Free Economy by 2050: Europe’s Smart GridYesterday in Brussels, the ETNO Interactive Workshop took place. The theme: the low carbon economy. Carbon has already come up in the...
Lena BaudoNov 17, 20112 minTechnology and Science Fighting Alzheimer’sAccording to the Alzheimer´s Association at the 2011 International Conference AAIC in Paris, it is estimated that about 35 million people...