Yes, you read that right. In the world of marketing, partnerships go both ways. Just as companies carefully select employees who align...

On Sunday 18th January 2025, TikTok, a platform with over a billion global users, was banned in the U.S. due to national security concerns.

In your business, where decisions can make or break your company, market research is more than just a buzzword; It’s a critical component...

In an era where the aroma of freshly baked bread and the sizzle of a pan can be virtually shared, you can make a customer come only...

A year has passed since we integrated ChatGPT into our marketing operations. On that occasion, we wrote an article about the early days...

In times of economic uncertainty, the entrepreneurial spirit is often challenged. Global Entrepreneurship Week comes this year against a...

Technology is an integral part of our daily lives, with every industry undergoing rapid digital transformation.

In today's digital age, the role of social media in corporate social responsibility (CSR) marketing has increased tremendously. As...

67% product owners assess their market potential through Intuition or self-research . This practice can sometimes be the result of a lack...

To all the amazing women and men out there, let’s celebrate International Women's Day together on March 8th! Officialized by the United...

I have gotten that question a lot recently and when my collaborator raised her concern at the office this week, it was the perfect time...

5 years later, where has the magic happened with my marketing consulting business? I have made 3 tricks as my mantra to match with a work...

2018 has seen a series of unethical marketing practices and communication fails leading one to wonder what ethical marketing practices...

This Fall, I switched from consulting to teaching Marketing Principles at the BPP University in London. It was quite a learning...

This Summer, I held office hours with startup Founders at the Google Kings Cross office in London jointly with the Ex-Googler Xoogler...

After several years and roles at Google, leaving this atypical company was not an easy choice to make. Going back a "few" years to when I...

Mobile payment usage has been growing year on end worldwide. Opinno interviewed mobile payment provider MobiAdvanced ’s CEO and Founder...

In the changing way we interact with e-shops, French e-company Vis-Ma-Ville ’s President Jerome Fiancette explains this innovative trend....

A new system developed by researchers at the Universidad Politécnica de Valencia (Spain) could present a substantial step towards blind...

With the current way communications are evolving through on-line community networks, a smart system of purchasing is growing. Only used...