top of page


Not Every Client is the Right Client. And That’s a Good Thing!
Yes, you read that right. In the world of marketing, partnerships go both ways. Just as companies carefully select employees who align...
-
Mar 133 min read


TikTok’s Ban: Why Political Climate, Microeconomics, and Social Media Diversity Are Non-Negotiable for Your Business
On Sunday 18th January 2025, TikTok, a platform with over a billion global users, was banned in the U.S. due to national security concerns.
-
Feb 63 min read


Unlocking Market Research: Essential AI vs. Key Human Insight
In your business, where decisions can make or break your company, market research is more than just a buzzword; It’s a critical component...
-
Aug 29, 20244 min read


The Importance of a Solid Marketing Strategy for any Restaurants Today, and How to Implement It
In an era where the aroma of freshly baked bread and the sizzle of a pan can be virtually shared, you can make a customer come only...
-
Mar 29, 20244 min read


A Year Later: Reassessing ChatGPT in our Marketing Strategy
A year has passed since we integrated ChatGPT into our marketing operations. On that occasion, we wrote an article about the early days...
-
Jan 25, 20242 min read


Entrepreneur in Times of Crisis: Quitting, Pivoting, Keep Going?
In times of economic uncertainty, the entrepreneurial spirit is often challenged. Global Entrepreneurship Week comes this year against a...
-
Nov 16, 20233 min read


Digital Transformation in the Wine Industry: A Deep Dive into Modern Trends and Strategies
Technology is an integral part of our daily lives, with every industry undergoing rapid digital transformation.
-
Nov 2, 20233 min read


CSR Marketing: How to Communicate on Social Media?
In today's digital age, the role of social media in corporate social responsibility (CSR) marketing has increased tremendously. As...
-
Jul 6, 20233 min read


Market Intuition vs. Assessment: Risky Business!
67% product owners assess their market potential through Intuition or self-research . This practice can sometimes be the result of a lack...
-
Mar 14, 20233 min read


International Women's Day: "For an Inclusive Digital World..."
To all the amazing women and men out there, let’s celebrate International Women's Day together on March 8th! Officialized by the United...
-
Mar 8, 20232 min read


How Does ChatGPT Impact Marketing Services?
I have gotten that question a lot recently and when my collaborator raised her concern at the office this week, it was the perfect time...
-
Jan 26, 20233 min read


Tis the 3 Magic Tricks of a Consulting Story
5 years later, where has the magic happened with my marketing consulting business? I have made 3 tricks as my mantra to match with a work...
-
Nov 29, 20213 min read


The Urge for Marketing Ethics
2018 has seen a series of unethical marketing practices and communication fails leading one to wonder what ethical marketing practices...
-
Sep 13, 20184 min read


Words or Visuals for your Marketing Communication?
This Fall, I switched from consulting to teaching Marketing Principles at the BPP University in London. It was quite a learning...
-
Dec 8, 20173 min read


Why Startups Need Marketing Even at Early Stage
This Summer, I held office hours with startup Founders at the Google Kings Cross office in London jointly with the Ex-Googler Xoogler...
-
Aug 16, 20172 min read


Why I Left Google to Work with Startups
After several years and roles at Google, leaving this atypical company was not an easy choice to make. Going back a "few" years to when I...
-
Aug 6, 20173 min read


MobiAdvanced’s Oscar Moreno on Mobile Payment Growth
Mobile payment usage has been growing year on end worldwide. Opinno interviewed mobile payment provider MobiAdvanced ’s CEO and Founder...
-
Jan 18, 20123 min read


Interview: After Groupon-Merging On and Off-Line Commerce
In the changing way we interact with e-shops, French e-company Vis-Ma-Ville ’s President Jerome Fiancette explains this innovative trend....
-
Jan 11, 20123 min read


An Acoustic Map for Visually Impaired People
A new system developed by researchers at the Universidad Politécnica de Valencia (Spain) could present a substantial step towards blind...
-
Jan 2, 20124 min read


Creating a Beneficial Purchasing Network in the Digital Village
With the current way communications are evolving through on-line community networks, a smart system of purchasing is growing. Only used...
-
Dec 29, 20113 min read
bottom of page