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Tis the 3 Magic Tricks of a Consulting Story
Lena Baudo
  • Nov 29, 2021
  • 3 min

Tis the 3 Magic Tricks of a Consulting Story

5 years later, where has the magic happened with my marketing consulting business? I have made 3 tricks as my mantra to match with a work...
The Urge for Marketing Ethics
Lena Baudo
  • Sep 13, 2018
  • 4 min

The Urge for Marketing Ethics

2018 has seen a series of unethical marketing practices and communication fails leading one to wonder what ethical marketing practices...
Words or Visuals for your Marketing Communication?
Lena Baudo
  • Dec 8, 2017
  • 3 min

Words or Visuals for your Marketing Communication?

This Fall, I switched from consulting to teaching Marketing Principles at the BPP University in London. It was quite a learning...
Why Startups Need Marketing Even at Early Stage
Lena Baudo
  • Aug 16, 2017
  • 2 min

Why Startups Need Marketing Even at Early Stage

This Summer, I held office hours with startup Founders at the Google Kings Cross office in London jointly with the Ex-Googler Xoogler...
Why I Left Google to Work with Startups
Lena Baudo
  • Aug 6, 2017
  • 3 min

Why I Left Google to Work with Startups

After several years and roles at Google, leaving this atypical company was not an easy choice to make. Going back a "few" years to when I...
MobiAdvanced’s Oscar Moreno on Mobile Payment Growth
Lena Baudo
  • Jan 18, 2012
  • 3 min

MobiAdvanced’s Oscar Moreno on Mobile Payment Growth

Mobile payment usage has been growing year on end worldwide. Opinno interviewed mobile payment provider MobiAdvanced’s CEO and Founder...
Interview: After Groupon-Merging On and Off-Line Commerce
Lena Baudo
  • Jan 11, 2012
  • 3 min

Interview: After Groupon-Merging On and Off-Line Commerce

In the changing way we interact with e-shops, French e-company Vis-Ma-Ville’s President Jerome Fiancette explains this innovative trend....
An Acoustic Map for Visually Impaired People
Lena Baudo
  • Jan 3, 2012
  • 4 min

An Acoustic Map for Visually Impaired People

A new system developed by researchers at the Universidad Politécnica de Valencia (Spain) could present a substantial step towards blind...
Creating a Beneficial Purchasing Network in the Digital Village
Lena Baudo
  • Dec 30, 2011
  • 3 min

Creating a Beneficial Purchasing Network in the Digital Village

With the current way communications are evolving through on-line community networks, a smart system of purchasing is growing. Only used...
Will Future IDs Go through Biometrics Databases?
Lena Baudo
  • Dec 19, 2011
  • 2 min

Will Future IDs Go through Biometrics Databases?

As part of December 13th’s second examination and adoption of the proposed law to implement biometric ID cards in France in the French...
25% of European Union Citizens Have Not Used the Internet
Lena Baudo
  • Dec 15, 2011
  • 2 min

25% of European Union Citizens Have Not Used the Internet

While connected devices and web access in general are a growing necessity in people’s lives, some are still being left behind. According...
Memo Touch: Tablet Organizer for Early-Stage Dementia
Lena Baudo
  • Dec 8, 2011
  • 2 min

Memo Touch: Tablet Organizer for Early-Stage Dementia

With the need for helping people with early-stage Alzheimer’s or related dementia and the growing popularity of tablets, the Memo Touch...
Back to the Past to Get a Cleaner Future
Lena Baudo
  • Dec 1, 2011
  • 2 min

Back to the Past to Get a Cleaner Future

According to the European Environmental Agency’s 2011 Report, transport is having a negative impact on our ecosystem and biodiversity...
A Carbon-Free Economy by 2050: Europe’s Smart Grid
Lena Baudo
  • Nov 24, 2011
  • 2 min

A Carbon-Free Economy by 2050: Europe’s Smart Grid

Yesterday in Brussels, the ETNO Interactive Workshop took place. The theme: the low carbon economy. Carbon has already come up in the...
Technology and Science Fighting Alzheimer’s
Lena Baudo
  • Nov 17, 2011
  • 2 min

Technology and Science Fighting Alzheimer’s

According to the Alzheimer´s Association at the 2011 International Conference AAIC in Paris, it is estimated that about 35 million people...
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