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Lena Baudo
Nov 29, 20213 min read
Tis the 3 Magic Tricks of a Consulting Story
5 years later, where has the magic happened with my marketing consulting business? I have made 3 tricks as my mantra to match with a work...
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Lena Baudo
Sep 13, 20184 min read
The Urge for Marketing Ethics
2018 has seen a series of unethical marketing practices and communication fails leading one to wonder what ethical marketing practices...
173 views0 comments
Lena Baudo
Dec 8, 20173 min read
Words or Visuals for your Marketing Communication?
This Fall, I switched from consulting to teaching Marketing Principles at the BPP University in London. It was quite a learning...
102 views0 comments
Lena Baudo
Aug 16, 20172 min read
Why Startups Need Marketing Even at Early Stage
This Summer, I held office hours with startup Founders at the Google Kings Cross office in London jointly with the Ex-Googler Xoogler...
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Lena Baudo
Aug 6, 20173 min read
Why I Left Google to Work with Startups
After several years and roles at Google, leaving this atypical company was not an easy choice to make. Going back a "few" years to when I...
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Lena Baudo
Jan 18, 20123 min read
MobiAdvanced’s Oscar Moreno on Mobile Payment Growth
Mobile payment usage has been growing year on end worldwide. Opinno interviewed mobile payment provider MobiAdvanced ’s CEO and Founder...
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Lena Baudo
Jan 11, 20123 min read
Interview: After Groupon-Merging On and Off-Line Commerce
In the changing way we interact with e-shops, French e-company Vis-Ma-Ville ’s President Jerome Fiancette explains this innovative trend....
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Lena Baudo
Jan 2, 20124 min read
An Acoustic Map for Visually Impaired People
A new system developed by researchers at the Universidad Politécnica de Valencia (Spain) could present a substantial step towards blind...
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Lena Baudo
Dec 29, 20113 min read
Creating a Beneficial Purchasing Network in the Digital Village
With the current way communications are evolving through on-line community networks, a smart system of purchasing is growing. Only used...
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Lena Baudo
Dec 19, 20112 min read
Will Future IDs Go through Biometrics Databases?
As part of December 13th’s second examination and adoption of the proposed law to implement biometric ID cards in France in the French...
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Lena Baudo
Dec 14, 20112 min read
25% of European Union Citizens Have Not Used the Internet
While connected devices and web access in general are a growing necessity in people’s lives, some are still being left behind. According...
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Lena Baudo
Dec 7, 20112 min read
Memo Touch: Tablet Organizer for Early-Stage Dementia
With the need for helping people with early-stage Alzheimer’s or related dementia and the growing popularity of tablets, the Memo Touch ...
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Lena Baudo
Nov 30, 20112 min read
Back to the Past to Get a Cleaner Future
According to the European Environmental Agency’s 2011 Report , transport is having a negative impact on our ecosystem and biodiversity...
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Lena Baudo
Nov 23, 20112 min read
A Carbon-Free Economy by 2050: Europe’s Smart Grid
Yesterday in Brussels, the ETNO Interactive Workshop took place. The theme: the low carbon economy. Carbon has already come up in the...
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Lena Baudo
Nov 16, 20112 min read
Technology and Science Fighting Alzheimer’s
According to the Alzheimer´s Association at the 2011 International Conference AAIC in Paris, it is estimated that about 35 million...
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