Market Research to Globally Expand Transport Connectivity Business

Context

Ahead of a key leadership seminar, a mid-sized company in the mobility tech space asked us to do one thing: bring clarity on a potential business expansion. With multiple regions in play and growth decisions ahead, they needed sharp, actionable insights on their environment and opportunities.

The Challenge

Internally, teams had strong opinions. But without updated data, it was hard to know which direction to take:

• Where is the real growth potential?

• How strong is the competition, and what makes them stand out?

• Are we telling the right story to the right audience?

What We Did

We carried out a full strategic market study across five geographies: The U.S., Canada, the UK, Germany, Italy, and a global cluster of markets including France, Sweden, the Netherlands, and Australia.

We started with a competitor benchmarking deep dive. For each country, we mapped out who the key players were, what they were offering, and how they positioned themselves online and offline.

We didn’t stop at product comparisons, we looked at pricing, messaging tone, partnerships, and how visible each company was in search engine results and across social platforms.

Then, we zoomed in on pain points from the end-user and partner perspective. We analyzed public tenders, client feedback, industry publications and internal customer data to identify what buyers struggle with most when selecting or deploying connectivity solutions: integration issues, delays, unclear value, or lack of

support.

Next, we ran market sizing. Using third-party data and internal modeling, we estimated market value and volume for each region. This helped compare not just where demand was strongest, but where the company could realistically gain market share.

We also looked at digital signals. We pulled data from competitors' websites, tracked online engagement, and analyzed what users were searching for. This gave us real-world demand trends that often reveal more than reports do.

Finally, we created a market scoring model, an effective tool that combined opportunity (size, demand, gaps) and complexity (barriers, competition, regulations) to help the team see which markets to prioritize next.

Outcome

Thanks to this work, the team was able to:

• Reprioritize their market development plans

• Align around facts, not assumptions

• Build a more focused and confident strategy for the next 12 months and on

  
  

What They Say

“Starts provided us with an in-depth market analysis of the North American and European regions, offering valuable insights into market competitors, value propositions, and key differentiators. This comprehensive research played a crucial role in helping us establish an efficient long-term business strategy.”