Strategic Audit & U.S. Market Research for a Retail Brand

Context

A U.S.-based retail brand specializing in mesh jewelry was ready to grow. The company had built a strong identity and a loyal base, but lacked clear visibility on its market environment. To scale effectively, it needed to understand its position in the U.S. jewelry market, identify new growth opportunities, and structure its marketing efforts accordingly.

The objective: Make smarter decisions, grounded in data, not assumptions.

The Challenge

The company needed a complete market research study to:

• Provide digital marketing objective, data-backed insights on the U.S. jewelry retail landscape

• Set a clear, strategic digital marketing plan

• Spot market opportunities and understand evolving customer expectations

• Resolve challenges around positioning, messaging, and performance tracking

What We Did:

We worked over a focused 6-week period, structured into three phases: audit, plan, action.

Define a Strong Strategic Positioning

We began by delivering a full picture of the U.S. jewelry market. This included:

• An in-depth industry environment analysis

• A detailed review of product features and competitor offerings

• An audit of current marketing activities and business strategy

This gave the client the visibility they needed to understand where they stood, and how to stand out. From there, we defined the most relevant strategy to adopt: product focus, pricing model, distribution channels, and promotional campaigns. All of this was backed by a benchmarking analysis of the most relevant players in their space.

Set Up an Effective Marketing Strategy

Next, we looked at digital performance. We reviewed:

• Website traffic and how customers moved through the site

• Social media engagement and how the brand showed up online

• The overall digital customer experience, identifying areas to improve

We delivered visual mockups and content recommendations to help the brand elevate its digital storytelling. We also rebuilt the foundation for marketing performance tracking, aligning analytics tools with clear objectives and defining KPIs to measure results and ROI effectively.

Elevate the Brand

To ensure the message was consistent and compelling, we designed a clear value proposition and messaging strategy, including angles for Google Ads campaigns and other promotional tools.

All key findings, insights, and next steps were wrapped into a comprehensive marketing plan, structured, practical, and tailored to the brand’s goals.

Within six months, all major website and campaign recommendations had been implemented.

What It Changed

The brand moved from scattered efforts to a clear strategy grounded in market realities. The result:

• Stronger and more consistent brand positioning

• Clear differentiation from key competitors

• Better-performing digital campaigns

• Increased internal clarity and faster execution

• Measurable impact on visibility and sales

Outcome

• A data-driven marketing foundation

• Optimized digital presence

• Smarter audience targeting and messaging

• Sales growth within 6 months

What They Say

“Loved working with you Lena. You are very talented and professional. Your research and reports are helping us take our business to the next level. Your weekly delivery of the reports were always on or ahead of time. You definitely exceeded our expectations and we are extremely happy with your work.”