Market Intel Detective · Est. 2016
Go-To-Market & Revenue Growth Diagnostic
Starts helps startups, established businesses and investors find out why market demand isn't turning into revenue, then validate markets and design go-to-market strategies using internal data, external market intelligence and AI-powered insights. Founded in 2016 and led by Lena Baudo, 15 years in market intelligence, ex-Google.
Lena Baudo
Founder & CEO · 15 years in market intelligence
The case file
Growth signals we investigate
- #01Unclear market positioning and weak category perception
- #02High marketing spend with low conversion before product-market fit
- #03No clear go-to-market strategy or execution framework
- #04AI-driven markets with unclear differentiation and positioning pressure
- #05Founder-led growth without scalable go-to-market systems
- #06Lack of competitive and market intelligence before scaling decisions
- #07Weak messaging and positioning for international expansion
What Starts is not
Clear on what we do, and what we don't
Not an ad agency
We don't run your campaigns. We tell you what's worth funding before you spend.
Not a report factory
No 100-page report. You get the cause, the evidence, and one next move.
Not a generic coach
No borrowed frameworks. Your market, your data, your numbers.
Not a guess
Every recommendation comes with the fact that settles it.
Start here
Not sure what's really slowing your growth?
Before you spend more on ads, hires or a new offer, find out what the signal in front of you actually means.
Not sure yet? Take the free 2-minute Growth Signal Scan →
Free Growth Signal Check
A free discovery call with Lena. Bring the growth signal you're facing; leave knowing what it may mean, what to check first, and the expensive move to avoid.
SIGNAL Method™
SIGNAL™: diagnose before you spend
10 short video lessons on reading a growth problem before you fund the fix: what the signal may mean, what to check, and what not to do yet.
USD $47 · Lifetime access · 7-day money-back guarantee
Need it done for you? Book a call →
Services
Market Research, Competitive Intelligence & Go-to-Market
Market Research & Intelligence
Understand market size, customer needs, trends, competitive dynamics, and brand positioning, the foundation for any go-to-market or product decision.
Product Positioning & Go to Market Strategy
Define sharp positioning and messaging for product launches, market entries, or repositioning, grounded in what customers and competitors actually do.
Digital Audit & Insights
Assess your digital presence through sentiment analysis, share of voice, and competitor benchmarking to identify concrete opportunities to stand out.
Content Strategy & SEO
Activate your positioning through content strategies aligned with real search demand, audience intent, and the topics your competitors are missing.
Performance & Predictive Analysis
Monitor performance against clear KPIs and build predictive models that support strategic decision-making at the board and leadership level.
Product Marketing & Market Intelligence Mentoring
Coach and upskill in-house teams on leveraging market intelligence for product launches, positioning, and continuous competitive monitoring.
The evidence
15 Years Across Markets and Industries
clients served
marketing and business development budget saved
leads generated
Key Performance Indicators
Meet the detective
Hi, I'm Lena.
“Over 15 years in market intelligence, including roles at Google, Microsoft and Forrester and work with 50+ companies, I've watched the same thing happen: a number drops, the team picks the loudest explanation, and the budget follows. Starts exists to find the real cause first.”
Our Edge
Clarity Before You Commit
Where is the real market opportunity?
AI is accelerating go-to-market execution cycles and increasing competitive pressure on positioning accuracy.
How do we win against competitors in this market?
Positioning errors are becoming more expensive in crowded AI-driven and digital markets.
What should we do next to improve growth and revenue?
Early-stage validation is critical before scaling acquisition spend.
Closed cases
What our clients say
Doubled KPI results
“Lena designed a powerful MarCom strategy plan, helping the group to accelerate its digital transformation through doubled KPI results.”
Product-market fit skills in 12 weeks
“Huge thanks to Lena and her team for their hands-on market research coaching. In just 12 weeks, I strengthened my ability to assess product-market fit and deliver actionable insights. It is already having an impact on our next strategic moves. Their collaborative approach made it easy to run customer surveys, benchmark competitors, and assess market value using proven frameworks tailored to our business.”
A fully customised plan
“Lena's support is fully customized. Her to-the-point recommendations make Starts a strong ally.”
Trusted By
Companies we've worked with
Get Started Today
Ready to ground your next strategic decision in market intelligence? Let's talk.
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