Starts Consulting

Est. 2016

Go-To-Market & Revenue Growth Diagnostic

We identify why your company is not converting market demand into revenue and help startups, established businesses, and investors diagnose growth issues, validate markets, and design go-to-market strategies using AI-powered market intelligence.

Problem

Common growth challenges we help diagnose

  • Unclear market positioning and weak category perception
  • High marketing spend with low conversion before product-market fit
  • No clear go-to-market strategy or execution framework
  • AI-driven markets with unclear differentiation and positioning pressure
  • Founder-led growth without scalable go-to-market systems
  • Lack of competitive and market intelligence before scaling decisions
  • Weak messaging and positioning for international expansion
Lena Baudo, Founder & CEO of Starts Consulting

Services

Market Research, Competitive Intelligence & Go-to-Market

Market Research & Intelligence

Understand market size, customer needs, trends, competitive dynamics, and brand positioning, the foundation for any go-to-market or product decision.

Product Positioning & Go to Market Strategy

Define sharp positioning and messaging for product launches, market entries, or repositioning, grounded in what customers and competitors actually do.

Digital Audit & Insights

Assess your digital presence through sentiment analysis, share of voice, and competitor benchmarking to identify concrete opportunities to stand out.

Content Strategy & SEO

Activate your positioning through content strategies aligned with real search demand, audience intent, and the topics your competitors are missing.

Performance & Predictive Analysis

Monitor performance against clear KPIs and build predictive models that support strategic decision-making at the board and leadership level.

Product Marketing & Market Intelligence Mentoring

Coach and upskill in-house teams on leveraging market intelligence for product launches, positioning, and continuous competitive monitoring.

Proven Impact

15 Years Across Markets and Industries

50+

clients served

88%

marketing and business development budget saved

X4

leads generated

X2

Key Performance Indicators

Our Edge

Clarity Before You Commit

01

Where is the real market opportunity?

AI is accelerating go-to-market execution cycles and increasing competitive pressure on positioning accuracy.

02

How do we win against competitors in this market?

Positioning errors are becoming more expensive in crowded AI-driven and digital markets.

03

What should we do next to improve growth and revenue?

Early-stage validation is critical before scaling acquisition spend.

Success Stories

What our clients say

Starts designed a powerful MarCom strategy plan, helping the group to accelerate its digital transformation through doubled KPI results.
Amelie Ravier
Thales Digital Factory
Starts' team have done their research on our brand and have crafted a tailored strategy to help us meet our marketing goals.
Nayeli Pelayo
NCRC Community Development Fund
Starts' support is fully customized. Her to-the-point recommendations make Starts a strong ally.
Pauline Solive
Le Petit Ballon

Trusted By

Companies we've worked with

Thales Digital Factory
Forrester
SweetRush
Icomera
Jus Mundi
Le Petit Ballon
Gomet
Starts Consulting team at work

Get Started Today

Ready to ground your next strategic decision in market intelligence? Let's talk.