Marketing Strategy

Grow your business through marketing intelligence and actionable plans

.assess.

 

Perfectly know your market and positioning to stand out

- Gain time -

.strategize.

 Optimize your marketing to be the one with a key success

- Avoid mistakes -

.grow.

Drive success through measurable marketing results

- Save budget -

 
 

.services.

Digital
Analysis

An audit on your website and online tools evaluates your current marketing impact and recommends the areas where you should focus on to achieve your goal.

. online performance analysis

. marketing optimization

. customer UX design

. website & mobile UI design

Market
Research

A market research provides a full picture on your environment's offer and demand. Understand the product/market fit to get users.

. PESTLE & SWOT analysis

. market segmentation
. competitive intelligence
. marketing mix modeling

Marketing
Strategy

No product can sell itself. Get users, traction and funding through a consistent market insight based plan and methodic growth hacking strategic approach.

. marketing plan & CSR

. positioning & messaging

. acquisition programs

. promotional campaigns

Team
Mentoring

Sometimes, all we need is external mentoring and upskilling to thrive in a specific area. Ensure your marketing team has the best methods and tools to meet your goals.

. live mentoring sessions

. market-based use cases

. team performance plan

. tracking tools' design

Starts, Marketing, Strategy, Strategic Marketing, Digital Marketing, Consulting, Startup, Marketing Consultant, Marketing Freelancer, Paris
50% of startups' failure is due to wrong product/market fit
Starts, Marketing, Strategy, Strategic Marketing, Digital Marketing, Consulting, Startup, Marketing Consultant, Marketing Freelancer, Paris
25% of startups sales revenue is dedicated to marketing
Starts, Marketing, Strategy, Strategic Marketing, Digital Marketing, Consulting, Startup, Marketing Consultant, Marketing Freelancer, Paris
+10x growth with frequent market research
 

.projects.

Assess the market

Lena’s work was fantastic and the result was above the expected target. We are happy to carry on our collaboration.

Olivier - CEO Eptica

Paris - France

 

assess-the-market
 

.about.

Your Marketing Consultant

 

Lena Baudo - My passion for developing successful marketing strategies has taken me on a 12-year journey at various technology companies including Google, Microsoft, and small to medium-sized businesses in the U.S., France, Spain, and UK. I am a mentor for startups in accelerators and a university lecturer setting up actionable marketing and go-to-market plans.

Lena Baudo Photo.jpg

Starts Vision

Startups and small to midsize businesses have unlimited growth potential but limited marketing resources. Marketing is substantial in developing your business: Analyzing customer needs and current business obstacles, identifying market opportunities, defining go to market strategy, and scoping potential marketing solutions. Embracing these resource challenges to unleash your business growth is my mission. I combine marketing strategy and in-depth analysis to synthesize complex ideas into actionable and fruitful plans in a timely fashion.

My motto is to begin with the end: no data analysis = no effective decision.

.blog.

 

.contact.

Founded in San Francisco, USA

Performed in London, UK

Then in Paris, France

Now in New York City, USA

Operating worldwide

Your next achievement starts here.

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