Investors
We help investors quickly assess market potential, competitive dynamics, and execution risk before investing, and support portfolio companies post investment.
What We Deliver
Investors are often required to make decisions based on partial information, optimistic assumptions, or founder driven narratives. Our role is to reduce uncertainty by providing clear, structured market intelligence that answers the questions investors actually face before and after investing.
Market Size and Growth Potential
We assess whether a market is truly large enough to support growth expectations. This includes estimating market size in volume and value, understanding growth drivers, and identifying whether projected growth is realistic or inflated. This helps investors avoid markets that look attractive on paper but lack real scale or sustainability.
Demand Validation and Customer Profile
We analyze who the real buyers and users are, how demand is structured, and whether the problem being addressed is critical or optional. This helps investors understand if demand is proven, emerging, or still speculative, and whether adoption barriers could slow down growth.
Competitive Landscape
We map existing competitors, alternatives, and substitute solutions. This allows investors to understand how crowded a market really is, what differentiates a company, and whether its positioning is defensible over time or easily replicable.
Market Risks
We identify key market risks such as regulatory constraints, dependency on specific channels, geographic complexity, or strong incumbent players. This helps investors anticipate execution challenges that could impact timelines, costs, or scalability.
Our Success Stories
CEO at Icomera
Starts provided us with an in-depth market analysis of the North American and European regions, offering valuable insights into market competitors, value propositions, and key differentiators. This comprehensive research played a crucial role in helping Icomera establish an efficient long-term business strategy.
Communications Manager Thales Digital Factory
Starts' team designed a powerful MarCom strategy plan for the Thales Digital Factory helping the group to accelerate its digital transformation through doubled KPI results. They also helped the team streamline processes in a timely fashion
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