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Not Every Client is the Right Client. And That’s a Good Thing!
Yes, you read that right. In the world of marketing, partnerships go both ways. Just as companies carefully select employees who align...
Lena Baudo
Mar 133 min read


Tis the 3 Magic Tricks of a Consulting Story
5 years later, where has the magic happened with my marketing consulting business? I have made 3 tricks as my mantra to match with a work...
Lena Baudo
Nov 29, 20213 min read


The Urge for Marketing Ethics
2018 has seen a series of unethical marketing practices and communication fails leading one to wonder what ethical marketing practices...
Lena Baudo
Sep 13, 20184 min read


Words or Visuals for your Marketing Communication?
This Fall, I switched from consulting to teaching Marketing Principles at the BPP University in London. It was quite a learning...
Lena Baudo
Dec 8, 20173 min read
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