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Lena Baudo
5 days ago3 min read
Not Every Client is the Right Client. And That’s a Good Thing!
Yes, you read that right. In the world of marketing, partnerships go both ways. Just as companies carefully select employees who align...
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Lena Baudo
Nov 29, 20213 min read
Tis the 3 Magic Tricks of a Consulting Story
5 years later, where has the magic happened with my marketing consulting business? I have made 3 tricks as my mantra to match with a work...
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Lena Baudo
Sep 13, 20184 min read
The Urge for Marketing Ethics
2018 has seen a series of unethical marketing practices and communication fails leading one to wonder what ethical marketing practices...
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Lena Baudo
Dec 8, 20173 min read
Words or Visuals for your Marketing Communication?
This Fall, I switched from consulting to teaching Marketing Principles at the BPP University in London. It was quite a learning...
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