This Fall, I switched from consulting to teaching Marketing Principles at the BPP University in London. It was quite a learning experience analyzing the most powerful ways of communicating a message out of the traditional business offer-client demand circle. Unlike clients, students are in demand of knowledge instead of a specific product or service. How does one capture their attention and transmit the right message? While designing a communication plan for students or mark

After several years and roles at Google, leaving this atypical company was not an easy choice to make. Going back a "few" years to when I was a kid in France, I often felt an entrepreneurial spirit kicking in. I wanted to open my tea shop later on. At 18, eager to put the theories I was learning at the university into practice, I started working as a freelancer on a few marketing projects. Then I graduated at 24 and worked for a company where things were not moving fast enoug