Unlocking the food & beverage industry's growth
Wine market overview
The global wine market, a dynamic, multi-faceted sector, is currently valued at around 340 billion dollars, reflecting not only its economic importance, but also the myriad opportunities it presents.
However, the rise of e-commerce, which accounts for nearly 11% of total wine sales, has changed purchasing behaviors, triggering brands to recalibrate their strategies to ensure digital visibility and engagement. The growing prominence of sustainability and ethical practices in consumer choices has also added layers of complexity to the development of marketing strategies that are not only effective, but also resonant with consumers' evolving values.
In this dynamic landscape, we help you implement an effective marketing strategy that takes into account the wine market's challenges and opportunities.
A little story
Le Petit Ballon, with its innovative approach to consumer wine offerings, presented a unique set of challenges and opportunities. Our mentoring process included a deep dive into the understanding of the brand's positioning, offerings, and target demographics.
Across a series of collaborative sessions, we explored the different aspects of the wine market, exploring consumer behaviors, competitive landscapes and digital engagement models.
The defined marketing strategy was the result of a collaborative synergy with Le Petit Ballon's marketing team. Together, we explored various marketing directions, ranging from digital storytelling and consumer engagement strategies, to leveraging analytical data for more informed decision-making.
“Lena's support is fully customized. Her to-the-point recommendations make Starts Consulting a strong ally in designing marketing plans!”
Pauline - Subscription & Box Product Manager Le Petit Ballon
Barcelona - Spain
A dedicated marketing team for your project
Social media marketing
Unveil the potential of your wine business on social media. With our blend of aesthetics and strategy, we transform followers into loyal wine lovers.
Website audit
An audit on your website and online tools evaluates your current marketing impact and recommends the areas where you should focus on to achieve your goal.
Market research
Dive deep into the wine industry with a comprehensive market research. Understand trends, consumer preferences, and competitive landscapes.
Marketing strategy
No wine can sell itself. Gain users, traction, and funding with our market insight-based plan. A strategic approach to propel your wine business forward.
CSR marketing
Elevate your wine business with our CSR marketing approach, blending social responsibility with brand growth. Make an impact that resonates.
Search engine optimization
Boost your online visibility: Rank higher, reach more wine enthusiasts, and develop the potential of organic search.
Paid advertising
Amplify your business' reach with our targeted paid advertising campaigns. Drive sales, and get the best ROI from every sip of your ad budget.
Team mentoring
Empower your team with our tailored mentoring programs. Cultivate skills, foster collaboration, and drive passion for the industry. Unlock your team's full potential.
Food market overview
The food market is navigating through a mix of established consumer habits and emerging trends. Consumers, who retain a cost-conscious mentality due to ongoing inflation, see food as a way of living healthier and preserving the environment, creating a space for new food technologies to grow. The market's revenue in the United States alone is projected to reach $974.90 billion, indicating a robust economic activity within the sector.
A notable trend is the rise of flexible diets, where individuals opt for plant-based substitutes for a variety of moral, environmental and taste preferences. Snacking culture is evolving to focus on convenience and nutritional value, reflecting the fast-paced lifestyle of the modern consumer.
In this dynamic landscape, we help you implement an effective marketing strategy that takes into account the food market's challenges and opportunities.
Consumer trends
Sustainable practices: Consumers increasingly support businesses that adopt eco-friendly measures, with over 60% demanding more efforts towards reducing climate change impacts.
Healthier foods: There's a growing interest in foods promoting good health, consciousness seeing a significant rise.
Plant-based diets: The plant-based market continues its upward trajectory with more people participating in initiatives like Veganuary.
Reducing food waste: Technologies like artificial intelligence and machine learning, alongside platforms, are helping in better inventory management and food waste reduction.
Use of renewable energy: Renewable energy adoption is a response to climate change concerns and can also reduce operational costs.
A little story
Savencia, a food industry entity, was looking to refine its digital approach to better align with market and consumer dynamics. Our digital audit began with an inventory of digital communications, assessing consistency between websites, social media and email campaigns.
We carried out an in-depth analysis of web traffic and customer base to understand visitor demographics and behaviors. Our next focus was on social networks, analyzing the different platforms used, measuring the effectiveness of current strategies and identifying the most engaging content.
Following this up with a benchmark: Savencia's strategic positioning in relation to its competitors on digital channels, providing information on market trends and competitive advantages.
Based on this audit, we formulated an action plan to optimize Savencia's digital presence. In conclusion, the digital audit uncovered valuable insights that fueled a solid action plan, moving Savencia towards a digitally optimized market engagement.
Savencia is an international, family-owned and independent food group, that creates innovative, high-quality products, sold in supermarkets and food service chains worldwide.
A dedicated marketing team for your project
Social media marketing
Unveil the potential of your food business on social media. With our blend of visuals and strategy, we turn followers into food lovers.
Website audit
An audit on your website and online tools evaluates your current marketing impact and recommends the areas where you should focus on to achieve your goal.
Market research
Dive deep into the food industry with a comprehensive market research. Understand trends, consumer preferences, and competitive landscapes.
Marketing strategy
No food can sell itself. Gain users, traction, and funding with our market insight-based plan. A strategic approach to propel your food business forward.
CSR marketing
Elevate your food business with our CSR marketing approach, blending social responsibility with brand growth. Cook up an impact that resonates.
Search engine optimization
Boost your online visibility: Rank higher, reach more food enthusiasts, and develop the potential of organic search.
Paid advertising
Amplify your business' reach with our targeted paid advertising campaigns. Drive sales, and get the best ROI from every bite of your ad budget.
Team mentoring
Empower your team with our tailored mentoring programs. Cultivate skills, foster collaboration, and drive passion for the industry. Unlock your team's full potential.
