About

About Us

Starts was founded in 2016 driven by an observation: companies were entering a market or developing a new product without analyzing the market first — competitors, market size, demand needs, value proposition.

We began by serving clients in the tech sector. However, it wasn't long before our portfolio diversified to include industries such as wine, food & beverage, and non-profit organizations.

The boutique has operated all over the world, passing through San Francisco, London, Paris, Montreal, and New York.

Meet Our Team

The people behind Starts

Lena Baudo

Founder & Chief Executive Officer

My passion for developing successful marketing strategies has taken me on a 15-year journey across global companies including Google, Microsoft, and Forrester, as well as SMBs in the U.S., Canada, France, Spain, and the UK. I specialize in refining positioning and optimizing marketing tactics to drive measurable growth — doubling key KPIs such as visibility, engagement, and revenue for 50+ B2B and B2C companies worldwide. I bring an entrepreneurial mindset and transform complex data into actionable insights. I am also a startup mentor in accelerators and a university lecturer, building actionable marketing and go-to-market plans. Climate Reality Project Leader certified, ukulele strummer, and standup co-producing comedian.

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Manon Maisonhaute

Digital Marketing Mentor

My desire to develop digital marketing strategies for companies led me to start my own business 5 years ago. I implement those strategies through different channels to maximize online visibility. I specialize in creating marketing materials, content on LinkedIn and blog articles targeting international tech companies while closely optimizing referencing tactics (SEO/SEA). Travel lover on a journey, exploring the world one meal at a time with my camera in hand to document every scenic view.

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Lisa Patti

Voice & International Communication Mentor

Licensed Global Disc Provider MS CCC-SLP and Founder of C3Speech. Lisa has been empowering professionals from around the world for 20 years with the tools they need to communicate with clarity and impact. She developed the C3 Approach, which recognizes the synergy between clear messages, clarity of speech and voice, and the impact of culture on communication.

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