Est. 2016
Global Market Intelligence & Growth Strategy
We help startups, investors, and established businesses make better decisions through market research, competitive intelligence, and go-to-market execution across North America, Europe, and Asia Pacific.
Our Mission
From Market Intelligence to Go-To-Market Execution
Our mission is to help organizations make better decisions by grounding strategy and execution in market intelligence. We work with startups, investors, and established businesses to understand their markets, identify real opportunities, and turn insights into clear strategies and concrete actions.
We don't just deliver analysis or recommendations. We work closely with teams to help them prioritize, execute, and adapt, so decisions are based on evidence, not assumptions.
Services
Market Research, Competitive Intelligence & Go-to-Market
Market Research & Intelligence
Understand market size, customer needs, trends, competitive dynamics, and brand positioning — the foundation for any go-to-market or product decision.
Product Positioning & Go to Market Strategy
Define sharp positioning and messaging for product launches, market entries, or repositioning — grounded in what customers and competitors actually do.
Digital Audit & Insights
Assess your digital presence through sentiment analysis, share of voice, and competitor benchmarking to identify concrete opportunities to stand out.
Content Strategy & SEO
Activate your positioning through content strategies aligned with real search demand, audience intent, and the topics your competitors are missing.
Performance & Predictive Analysis
Monitor performance against clear KPIs and build predictive models that support strategic decision-making at the board and leadership level.
Product Marketing & Market Intelligence Mentoring
Coach and upskill in-house teams on leveraging market intelligence for product launches, positioning, and continuous competitive monitoring.
Proven Impact
Across Markets and Industries
clients served
competitors mapped
markets analyzed
of studies used in board or investor decisions
Our Edge
Why teams choose Starts
Implementation-Ready
With 15 years of experience in market research, competitive analysis, and product marketing, Starts delivers market intelligence that is directly actionable — not reports that sit on a shelf.
ROI Transparency
Every engagement is framed with clear KPIs, regular performance reviews, and measurable business objectives — so you always know what the work is returning.
Client-Centric
No templated deliverables. Every strategy is tailored to your specific market, stage, constraints, and team — built to be owned and executed internally.
Success Stories
What our clients say
“Starts designed a powerful MarCom strategy plan, helping the group to accelerate its digital transformation through doubled KPI results.”
“Starts' team have done their research on our brand and have crafted a tailored strategy to help us meet our marketing goals.”
“Starts' support is fully customized. Her to-the-point recommendations make Starts a strong ally.”
Trusted By
Companies we've worked with
Get Started Today
Ready to ground your next strategic decision in market intelligence? Let's talk.
From the Blog
Latest market intelligence insights
Competitive Benchmark for Strategy and Growth
Understanding how competitors position themselves, structure their offer, and respond to market shifts is critical for any company making serious growth decisions.
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Market Research Red Flags: Common Mistakes That Undermine Your Strategy
After more than 15 years in market research, I keep seeing the same mistakes come back.
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Why Startups Fail Without Market Validation
Many startups fail not because of bad products, but because decisions are made without real market validation.
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Strengthening Market Readiness in Accelerator and Incubator Programs
Accelerator programs help startups move fast, but many leave without clear market answers.
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