Many startups fail not because of bad products, but because decisions are made without real market validation. Understanding demand, competition, and risk early can prevent costly mistakes.

Accelerator programs help startups move fast, but many leave without clear market answers. This article explores how market readiness breaks and how to strengthen it.

Yes. But not to promote a product. At an early stage, marketing is about making the right decisions before building, scaling, or raising money. Without it, startups rely mostly on intuition, which is risky. Why waiting to do marketing is a mistake This question came up repeatedly during office hours held with startup founders at the Google Kings Cross office in London, alongside the Ex Googler Xoogler community. During these speed mentoring sessions, founders from various ind