How Starts Helped Thales Digital Factory Drive Adoption of Generative AI Tools

Context & Challenge

In 2023, generative AI tools were arriving fast in large organizations, along with legitimate questions about data and security. For a group working in aerospace, transportation and cybersecurity, adoption depended on trust. Teams needed to understand how AI data collection and security were governed before they would use the new tools. At the same time, information was spread across many channels, and an internal digital offer needed a clearer structure and story.

Making Governance Easy to Understand

• ◆Content explaining AI data collection and security governance in plain language
• ◆Newsletter articles, including a feature on cloud and sovereignty
• ◆An article supporting one of the group's strategic programs on the intranet
• ◆Three newsletters, with an opening-rate objective above 25%

Structuring Internal Channels

• ◆A template proposal for the Factory's SharePoint, designed with the UX and customer experience teams
• ◆Support for migrating three teams to the group's collaboration tools
• ◆A clearer structure for finding information and resources

Clarifying an Internal Digital Offer

Starts structured one of the Factory's internal digital offers and created communication content mapped to each step of the customer experience journey, so internal clients could understand what was available and how to use it.

What changed

Generative AI moved from a topic surrounded by questions to tools teams could understand and use within a clear framework.

• ◆Clearer, more accessible information on AI data and security governance
• ◆Streamlined content and internal channels
• ◆A structured internal offer with communication along the customer journey
• ◆Stronger conditions for the use, acceptance and optimization of generative AI tools in the group