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Sweden (USA, Canada, UK, Germany, Italy, France, Netherlands, Australia)Transport ConnectivityMid-size company
Market Research to Globally Expand Transport Connectivity Business
Client: Icomera
Challenge
Internal teams held differing opinions without current data. Key unknowns included growth potential identification, competitive landscape assessment, and message-market alignment across multiple geographies.
Approach
Starts conducted a five-geography strategic market study including:
- ◆Competitor benchmarking (positioning, pricing, partnerships, search visibility)
- ◆End-user and partner pain-point analysis via tenders, feedback, publications
- ◆Market sizing using third-party data and internal modeling
- ◆Digital signal tracking from competitor websites and search behavior
- ◆Market scoring model combining opportunity and complexity factors
Results
- ◆Reprioritized market development plans
- ◆Fact-based strategy alignment across teams
- ◆Focused 12-month+ business roadmap
"Starts provided us with an in-depth market analysis, offering valuable insights into market competitors, value propositions, and key differentiators."
Catherine
CEO, Icomera