Who We Serve
Marketing Teams
Execution is rarely the main issue for marketing teams. Direction is. Market intelligence helps marketing teams decide what to say, to whom, and through which channels, based on how the market actually behaves.
What We Deliver
Before launching campaigns, creating content, or investing in channels, marketing teams need clear answers to questions that are often assumed rather than proven: who actually buys, and who does not; how buyers compare alternatives before deciding; what competitors emphasize in their messaging; what role price and distribution play in perception. Without these answers, execution may be efficient but misdirected.
Competitive Messaging and Differentiation
Analyzes competitor positioning, claims, and messaging gaps to enable clear differentiation.
Pricing and Distribution Perception
Assesses how pricing levels and distribution channels influence brand perception and alignment.
Market and Channel Prioritization
Prioritizes markets, segments, and channels based on demand, competition, and accessibility.
Mentoring Marketing Teams to Build Market Intelligence In House
Teaches teams to analyze competitors and substitutes regularly, integrate market signals into campaign planning, challenge assumptions before execution, and align marketing strategy with product and pricing logic.
Our Success Stories
Trusted by teams that decide with data
"Starts' CEO, Lena, delivered a terrific Marketing Strategy session to our startup accelerator cohort."
"Lena's experience and insight were essential to our successful collaboration designing a curriculum for entry level marketing analysts."
Discover Our Related Articles
Why Startups Fail Without Market Validation
Many startups fail not because of bad products, but because decisions are made without real market validation.
Read article →
Strengthening Market Readiness in Accelerator and Incubator Programs
Accelerator programs help startups move fast, but many leave without clear market answers.
Read article →