Unlocking the tech industry's expansion
Tech market overview
The technology industry has evolved considerably, becoming an integral part of various aspects of life, including employment, education and daily activities. In 2022, the U.S. tech industry was valued at $1,800 billion, contributing more than 10% to the country's GDP.
The main trends propelling the sector forward are generative AI, cloud and edge computing, as well as quantum technologies. Generative AI in particular is set to contribute $4.4 trillion in economic value, demonstrating the potential of emerging technology trends.
The growth of the tech industry offers many opportunities for companies. Implementing the right marketing strategy can significantly improve your reach and engagement within this competitive market. Understanding the latest industry trends, consumer behaviors and the economic impact of the technology sector is essential to developing successful strategies.
Technology trends
Generative AI: Holds potential for transformative business impact across industries by reducing application development time and enhancing productivity.
Cloud and edge computing: Enables real-time processing and analytics at the data source, facilitating faster and more informed decision-making.
Quantum computing: Promises significant advancements in computational capabilities, impacting industries like automotive, chemicals, financial services, and life sciences.
Trust architectures and digital identity: Essential for security, privacy, and resilience across digital interactions, seeing a significant investment increase.
Bioengineering: Continues to evolve with expanded use cases across industries, pushing the boundaries of what's possible in medical and other fields.
A little story
Thales Digital Factory embarked on a digital transformation journey improve the group's operational efficiency and market responsiveness. The Digital Factory's mission is to accelerate the digital transformation of Thales and of its customers on five core markets: aerospace, space, ground transportation, defense and security.
Tasked with developing a MarCom strategy, we created a dynamic plan focused on leveraging emerging technology trends and supported the implementation overs a few years.
The implementation of the MarCom strategy led to a remarkable improvement, doubling the targeted key performance indicators (KPIs) and significantly accelerating the digital transformation journey. The process optimization aspect of the strategy also enabled the team to streamline operational procedures, ensuring projects were executed in a timely fashion.
“Lena designed a powerful MarCom strategy plan for the Thales Digital Factory helping the group to accelerate its digital transformation through doubled KPI results. She also helped the team streamline processes in a timely fashion.”
Amelie - Communications Manager Thales Digital Factory
Paris - France
A dedicated marketing team for your project
Social media marketing
Unveil the potential of your tech business on social media. With our blend of aesthetics and strategy, we transform followers into loyal customers.
Website audit
An audit on your website and online tools evaluates your current marketing impact and recommends the areas where you should focus on to achieve your goal.
Market research
Dive deep into the tech industry with a comprehensive market research. Understand trends, consumer preferences, and competitive landscapes.
Marketing strategy
No service can sell itself. Gain users, traction, and funding with our market insight-based plan. A strategic approach to propel your business forward.
CSR marketing
Elevate your business with our CSR marketing approach, blending social responsibility with brand growth. Make an impact that resonates in the tech industry.
Search engine optimization
Boost your online visibility: Rank higher, reach more tech enthusiasts, and develop the potential of organic search.
Paid advertising
Amplify your business' reach with our targeted paid advertising campaigns. Drive sales, and get the best ROI from every piece of your ad budget.
Team mentoring
Empower your team with our tailored mentoring programs. Cultivate skills, foster collaboration, and drive passion for the industry. Unlock your team's full potential.
