Product Teams
Product teams make decisions that directly shape adoption, pricing, and long term growth. Yet many product decisions are made based on user feedback, internal priorities, or delivery constraints, without a clear understanding of market signals. Market intelligence helps product teams reduce risk and align product choices with real market dynamics.
What We Deliver
Product teams are expected to move fast while building products that can scale. In practice, this creates recurring challenges:
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Prioritizing features based mainly on existing users
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Over focusing on internal feedback or sales requests
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Limited visibility on non users and lost prospects
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Weak understanding of competitive and substitute solutions
These gaps often lead to well built features that struggle to gain adoption or generate impact at the market level.
Competitive Product Differentiation
We analyze how your product compares to competitors and substitutes, not only feature by feature, but in terms of real differentiation. This includes understanding what competitors emphasize, where they are strong, and where differentiation is still possible.
Pricing and Distribution Strategy
We assess pricing logic and distribution models used in the market. This helps product teams understand how price positioning affects adoption, channel strategy, and sales cycles, and whether current pricing assumptions are realistic.
Product Positioning
We help clarify how the product should be positioned in the market, based on customer expectations and competitive context. This ensures positioning is understandable, credible, and aligned with how buyers actually evaluate alternatives.
Mentoring Product Teams to Build Market Intelligence In House
Beyond analysis, we mentor product teams so they can apply market intelligence in their daily work. The objective is not dependency, but autonomy.
We help teams learn how to:
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assess competitive differentiation at feature level
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analyze pricing and distribution logic in their market
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evaluate which features are critical versus secondary
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integrate market signals into roadmap decisions
This mentoring allows product teams to internalize market driven thinking and apply it consistently across future product decisions.
Our Success Stories
Product Manager at Icomera
Huge thanks to Starts' team for their hands-on market research coaching. In just 12 weeks, I strengthened my ability to assess product-market fit and deliver actionable insights. The final report was presented to our product and leadership teams, and is already having an impact on our next strategic moves. Their collaborative approach made it easy to run customer surveys, benchmark competitors, and assess market value using proven frameworks tailored to our business.
CEO at Eptica
Starts' team work was fantastic and the result was above the expected target. The team is quick and very smart. We are more than happy to carry on the collaboration with a new mission
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