Startups and Scaleups

We help startups and scaleups validate markets, reduce risk, and make the right product and go to market decisions at each stage of growth.

What We Deliver

Startups and scaleups operate with limited time, budget, and margin for error. Decisions around product, pricing, positioning, and market entry are often made with incomplete information. Moving too fast without validating the market can lead to wasted resources, while moving too slowly can mean missing the opportunity.

Market Validation and Opportunity Assessment

We help startups validate whether a market is real, accessible, and worth pursuing. This includes assessing market size, demand maturity, customer pain points, and competitive intensity, helping teams avoid building products for markets that do not scale.

Positioning and Differentiation

We analyze how competitors position themselves and how customers perceive existing solutions. This helps startups define a clear value proposition, avoid crowded positioning, and stand out in competitive markets.

Product and Pricing Decisions

We support product decisions by identifying which features matter most, what customers are willing to pay for, and which pricing models are viable. This helps teams prioritize development and avoid costly product misalignment.

Go to Market Strategy and Early Traction

We help teams define realistic go to market strategies based on market reality. This includes identifying priority segments, channels, and messages, and supporting execution across marketing actions such as SEO, content, and social media when needed.

Our Success Stories

CEO & Founder at Idalia

I loved working with Starts' team. They are very talented and professional. Their research and reports are helping us take our business to the next level. Their weekly delivery of the reports were always on or ahead of time. They definitely exceeded our expectations and we are extremely happy with their work

CEO & Founder - Retail Tech Startup

Working with Starts' team has been fantastic. Their attention to detail and enthusiasm has helped take our business to the next level thanks to their in-depth digital analysis, market intelligence and research.

Discover our related articles

Market analyst reviewing data to assess startup market validation

Why Startups Fail Without Market Validation

Many startups fail not because of bad products, but because decisions are made without real market validation. Understanding demand, competition, and risk early can prevent costly mistakes.

Group of founders talking about market intelligence

Strengthening Market Readiness in Accelerator and Incubator Programs

Accelerator programs help startups move fast, but many leave without clear market answers. This article explores how market readiness breaks and how to strengthen it.

founder of a startups looking for marketing

Do Early Stage Startups Really Need Marketing From Day One?

Yes. But not to promote a product. At an early stage, marketing is about making the right decisions before building, scaling, or raising money. Without it, startups rely mostly on intuition, which is risky. Why waiting to do marketing is a mistake This question came up repeatedly during office hours held with startup founders at the Google Kings Cross office in London, alongside the Ex Googler Xoogler community. During these speed mentoring sessions, founders from various ind