Marketing Teams
Execution is rarely the main issue for marketing teams. Direction is.
Market intelligence helps marketing teams decide what to say, to whom, and through which channels, based on how the market actually behaves.
What We Deliver
Before launching campaigns, creating content, or investing in channels, marketing teams need clear answers to questions that are often assumed rather than proven.
A market intelligence study helps answer:
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Who actually buys, and who does not
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How buyers compare alternatives before deciding
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What competitors emphasize in their messaging
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What role price and distribution play in perception
Without these answers, execution may be efficient but misdirected.
Competitive Messaging and Differentiation
We analyze how competitors position themselves, what they claim, and what they avoid saying. This allows marketing teams to differentiate clearly instead of repeating the same promises with different words.
Pricing and Distribution Perception
We assess how pricing levels and distribution channels influence brand perception. This helps marketing teams understand whether positioning, messaging, and channel choices are aligned with how the offer is perceived in the market.
Market and Channel Prioritization
We help marketing teams prioritize markets, segments, and channels based on demand, competition, and accessibility. This avoids spreading effort across channels that look attractive but do not convert.
Mentoring Marketing Teams to Build Market Intelligence In House
Beyond delivering studies, we mentor marketing teams so they can use market intelligence independently.
We help teams learn how to:
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analyze competitors and substitutes regularly
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integrate market signals into campaign planning
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challenge assumptions before execution
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align marketing strategy with product and pricing logic
This ensures market driven thinking becomes part of everyday marketing decisions.
Our Success Stories
Sr. Program Manager SOSA Startup Accelerator
Starts' CEO, Lena, delivered a terrific Marketing Strategy session to our startup accelerator cohort, delivering quality insights on best practices in designing marketing and advertising campaigns, marketing tools, budget allocation, core messaging and branding, and more.
Learning Experience Designer SweetRush
Lena's experience and insight were essential to our successful collaboration designing a curriculum for entry level marketing analysts
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